Theodore Levitt
economist
People don't want a quarter inch drill,
they want a quarter inch hole.
Sourcing Process
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Needs assessment
We start by identifying how you want to position your brand, after which we analyze the competitive landscape and brainstorm how we can expand on the core product benefits and establish your unique selling proposition. We close off this phase with a detailed product requirements document.
I Phase 1 -
Prototyping
We will select the 3 most suitable vendors from our network of hundreds of manufacturers in Asia, brief them, discuss materials, packaging, process their cost breakdowns and procure product samples. We close off this phase by knowing exactly what will be manufactured by which vendor.
II Phase 2 -
Order Procurement
We will oversee production with regular on-site quality control visits to make sure the product is what you need it to be. Next we will manage logistics. We have built an international logistics infrastructure that makes worldwide order fulfillment easy. We close off this phase by having your initial order delivered at it's end-destination.
III Phase 3
W elcome to Colston & Hughes, your premier partner for international sourcing and manufacturing. We specialise in Asia sourcing with an established network of partners to ensures you will attain the best quality at the most competitive price.
We use a three-phased process to source your product efficiently. Our intention is to not only help you source product at the required quality and lowest possible price, but to also leverage our experience to increase perceived value.